Mike Cessario

Co-Founder & CEO

Liquid Death

Mike Cessario is an entrepreneur and the founder of Liquid Death, a brand that has gained popularity for its unique approach to marketing and packaging of water. The company, which was founded in 2019, is known for its edgy, punk-inspired branding and its commitment to sustainability. Liquid Death packages its water in aluminum cans, which is both eco-friendly and aligns with its mission to reduce plastic waste.

Cessario’s background is rooted in the creative industries, having previously worked in the advertising world. He was involved with marketing for major brands and eventually transitioned into creating Liquid Death after identifying a gap in the market for a more disruptive, fun, and socially conscious beverage brand. The concept behind Liquid Death was to create an alternative to traditional bottled water brands, aiming to appeal to a younger, environmentally-conscious audience with a more rebellious and irreverent tone.

Under his leadership, Liquid Death has become a standout in the beverage industry, securing investment from high-profile backers, including comedian and entrepreneur Mark Cuban. Cessario’s vision for the brand is not just about selling water but also promoting a broader message about environmental impact and the importance of sustainability. The company has also made a name for itself with clever marketing campaigns, collaborations with influencers, and partnerships with bands and other creators in the entertainment industry.

Through Liquid Death, Cessario has demonstrated a strong ability to blend creativity, entrepreneurship, and social responsibility, making the brand a prominent example of how businesses can succeed by staying true to their values while challenging conventional norms.