Misti Blasko

VP, Retail

Good American

Misti has 25+ years of diversified experience in the fashion, retail and consumer goods industries scaling DTC brands while streamlining operational footprints. Recognized by executive management as ‘the Deal Closer,’ she has built brands and teams, while creating growth strategies for a range of businesses – from startups, SMBs and emerging companies, to big brands and multinationals. In sr. executive and leadership roles for over a decade, she led notable apparel brands, including AllSaints, BCBG, and True Religion Jeans, in rallying people around the corporate mission and turning organizational chaos into profitable cosmos. Along the way, she cultivated strategic alliances and built a strong, interconnected relationship network. Her expertise: growth strategy, global business development, product merchandising, and operational efficiencies.

Most recently, Misti was the President, North America of AllSaints, a leading fashion retailer. For nearly a decade, she oversaw the new business development initiatives, multi-channel retail strategies, P&L management, merchandise planning, customer acquisition, and hiring of incredible top talent, each year driving productivity while maintaining cost controls. Under her leadership, the retail chain grew from 25 to 85 stores, resulting in expediential EBITDA growth across all North America. A career highlight is relocating the corporate office from New York to Los Angeles and yet continuing to open more stores while hiring and training the entire executive team from the ground up.

Previously, Misti held sr. level roles at high profile apparel brands. Another professional milestone was while in her role as President, North America at John Varvatos, she transitioned it out of bankruptcy. She led their DTC channel to the highest revenue growth over a 3-year timeframe, while stabilizing the existing team and maintaining cost controls.